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The placement and location of the outdoor banner also plays an important part in the design process. Most yard signs are promoted in front of the business near a street where drivers and passengers only catch a quick glimpse. Keeping the text as brief and concise as possible will help them remember your message. Since weather and wind are factors for outdoor banners, keep these in mind when deciding the best location. Using durable outdoor banner stands along with the strong vinyl material will keep the message out front longer for all to see.